AVIA®

Bolt XZR – Coming Soon

brianweil — Sat, 11 Feb 2012 20:54:35 +0000

Perfect for your next XTERRA race.

WEIGHT: 8.3 oz
UPPER: Lightweight microfiber mesh, compression engineered air mesh with Avi-Grip heel and tongue features, a quick lace system, 3M™ reflective details for safety, and Memory foam heel counter for customized fit.
SOCKLINER: Antibacterial, removable Ortholite®.
MIDSOLE: A lightweight engineered EVA midsole featuring Avia’s Cantilever® System, along with Dura-Ryd® in the heel and lightweight TPU shank for torsional support.
OUTSOLE: An aggressive off-road design featuring high abrasion Dura-Stryk® rubber compound in heel strike zone and reversed traction pattern for improved downhill braking.

AVIA Named Presenting Sponsor of XTERRA

brianweil — Wed, 25 Jan 2012 22:21:34 +0000

January 25, 2012 (Honolulu, HI) – AVIA, the leading footwear brand in endurance sports, will join forces with XTERRA – the nation’s premier off-road triathlon and trail running series – as a Presenting Sponsor in 2012.

The partnership puts AVIA in prime position to connect with XTERRA’s active, national audience of adventure seekers, weekend warriors and competitors via the XTERRA America Tour of more than 100 off-road triathlons and trail runs held across the U.S., and at least ten nationally syndicated television programs including the XTERRA USA Championship, XTERRA World Championship, and XTERRA Adventure series.

“Through these last few years we have observed AVIA’s commitment to endurance and participation sports, and we are honored that they have chosen XTERRA to become their partner,” said Tom Kiely, CEO of TEAM Unlimited/XTERRA. “Our combined efforts will produce more opportunities for training, competition, and fun for the active lifestyle market in the future.”

AVIA, a global brand rooted in multisport since 1979, has a proud history of creating great footwear for the runner, triathlete, weekend warrior, and endurance enthusiast.

“The XTERRA partnership extends our aggressive commitment to aligning AVIA with today’s concept of the Outdoor Gym. As we evolve our brand and innovate technologies for today’s fitness minded consumer, XTERRA participants provide a meaningful extension of the AVIA platform,” said Tim Joyce, Senior Vice President & General Manager-American Sporting Goods.

Armed with this presenting sponsorship AVIA will be able to showcase their footwear to thousands of XTERRA participants across the nation, and will also expose their brand to national television audiences and online via XTERRA’s web portals XTERRAPlanet.com, XTERRATrailrun.com, and XTERRA.TV.

“AVIA is the perfect footwear and apparel sponsor for the XTERRA Tribe. AVIA’s commitment to providing compelling and innovative product to consumers, and the XTERRA Series – which provides what we see as the Outdoor Gym – align perfectly. You just couldn’t find a better fit,” said David Howitt, CEO of the Meriwether Group who assisted in forging the partnership between XTERRA and AVIA.

About AVIA
In 1979, AVIA was founded on a passion to provide footwear for serious athletes. As technology advanced, so did AVIA, developing innovative shoe designs that revolutionized athletic footwear. With such designs as the Cantilever Heel, the Anatomical Cradle, and FOM Technology, AVIA proved to be passionate, progressive, and at the top of the game. Today, AVIA continues to lead the performance training movement and further its dedication to endurance sports performance.

About TEAM Unlimited / XTERRA
TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988. It owns and produces XTERRA and in 2011 produced more than 100 XTERRA off-road triathlon and trail running races in 15 countries worldwide. In the U.S. alone nearly 200,000 participants took part in the XTERRA lifestyle last year while XTERRA’s TV, publicity, advertising, online, and grassroots marketing efforts generated more than 400 million impressions. In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990. View samples at www.xterra.tv, and learn more at www.xterraplanet.com and www.xterratrailrun.com.

Pendrel, Again

brianweil — Tue, 23 Aug 2011 15:20:43 +0000

Catharine Pendrel did all she could to claim the overall World Cup title for the second year in a row but came up just short. The Canadian National Champion won her second straight World Cup at Val di Sole, Italy. Even with two consecutive wins, Kika fell 40 points short of the overall World Cup series crown. Up next is the UCI Cross Country World Championships.

Veni, Vidi, Vichy!

brianweil — Tue, 23 Aug 2011 15:18:48 +0000

American Amy Marsh of teamTBB won her second iron-distance race of the year with a dominating performance at Challenge Vichy in France. The six-time iron-distance winner lead from the start and claimed a comfortable 16-minute victory.

Pendrel Rules in Czech Republic

William — Tue, 16 Aug 2011 18:34:34 +0000

Canadian National Champion Catharine Pendrel of the AVIA-supported Luna Pro Team won her second UCI Cross Country Mountain Bike World Cup in Nove Mesto, Czech Republic. With the win, she closed in on her second overall World Cup title. With one World Cup left, she only trails by 140 points.

AVIA 1-2 in Washington State

William — Tue, 16 Aug 2011 18:33:52 +0000

AVIA athletes Tyler Stewart and Melanie McQuaid finished first and second, respectively, at the Ironman Lake Stevens 70.3 just outside of Redmond, Washington. McQuaid led after the swim but suffered multiple issues on the bike. In the meantime, Stewart blitzed the bike to gain a comfortable lead starting the run. With a race-best run, Tyler went on to an easy 10-minute victory of Melanie.

Bek Rises to the Challenge

William — Tue, 16 Aug 2011 18:33:02 +0000

Rebekah Keat of the AVIA-sponsored teamTBB won her sixth Iron-distance race and second this year with a tremendous repeat effort at Challenge Copenhagen. Again, she would break the allusive 9-hr barrier with an 8:52 finish, putting her more than 40 minutes ahead of second place. Her 3:05 marathon was also a new personal best even while enjoying the last 2km with the 15,000 fans.

Viva la Shonny

William — Tue, 09 Aug 2011 22:09:31 +0000

Reigning XTERRA World Champion and Luna Pro Team member Shonny V easily won the XTERRA Mexico Championships. Despite having to buy her bike out of Customs at 10pm the night before the race, the part-time coffee farmer went on to win with ease.

MBE Reigns in Regensburg

William — Tue, 09 Aug 2011 22:08:48 +0000

American Mary Beth Ellis continues her break-out season with a dominating win at Ironman Regensburg in Germany. This is Mary Beth’s second Ironman victory in five weeks, going along with her win earlier in the year at Ironman Singapore 70.3 and a close runner-up at AVIA Wildflower Triathlon.

Luna on Track for London

William — Mon, 01 Aug 2011 18:19:40 +0000

With the London Olympics just a year away, the AVIA-backed Luna Pro Team riders should be feeling very confident after an impressive race at the Olympic Test Event in Hadleigh, Essex. Canadian Catherine Pendrel and American Georgia Gould went 1-2 … Continue reading →